Museum Adventure Pass Launches
Pictured left to right: Alice Calabrese-Berry, executive director of Metropolitan Library System; Judy Hoffman, marketing communications specialist, North Suburban Library System; Stuart Strahl, CEO and president of the Chicago Zoological Society, which manages Brookfield Zoo; Brad Poterack, district vice president for Macy’s; Pam Kramer, director of educational services, DuPage Library System; and Gretel Stock-Kupperman, director of member services, Metropolitan Library System.
Macy’s and Suburban Chicago Libraries Kick Off Museum Adventure Pass Program
Program Offers Free Admission to 17 Suburban Museums and Cultural Organizations
More than 200 guests representing Macy’s; the DuPage, Metropolitan, and North Suburban Library Systems; and 17 suburban museums and cultural institutions gathered at Brookfield Zoo today, September 1, to kick off the Museum Adventure Pass program.
The program, presented by Macy’s, is a partnership of over 150 suburban area libraries and 17 cultural institutions, including Brookfield Zoo, Cantigny Park, KidsWork Children’s Museum, and Chicago Botanic Garden. It is designed to enhance the learning experience for people of all ages through books and other library materials and to provide access to arts and cultural institutions.
Beginning today, cardholders at any of the participating libraries can receive a complimentary pass good for two or four free admissions to any of the 17 institutions. If admission to an institution is free daily, another offer is available. Each Museum Adventure Pass expires within one week of the checkout date.
“Macy’s is thrilled to support the Museum Adventure Pass,” said Brad Poterack, district vice president for Macy’s. “Our hope is that people who may not have access to these wonderful and educational cultural institutions will make the most of this opportunity and use this program as a learning tool for themselves and their families, as well as realize that libraries are a great way to explore and learn something new.”
Three years ago the Chicago Zoological Society, which manages Brookfield Zoo, partnered with the Metropolitan Library System and initiated Wild About Reading, a similar library pass program. The program has been so successful that the library system decided to expand and offer this service to two additional library systems and other cultural institutions. Wild About Reading has now evolved to the Museum Adventure Pass.
“We are excited about this new partnership with Macy’s and the suburban library systems and cultural institutions,” said Stuart Strahl, Ph.D., president and CEO of the Chicago Zoological Society, which manages the zoo. “Studies have shown that people who visited organizations like those participating in this program as kids are more likely to take their kids as adults. This helps create a society of lifelong learners of and participants in art, history, culture, and nature. And it is also a way for us to give back to the communities that have supported all of us, particularly during these tough economic times.”
For more information, area residents can visit or call a public library in the Metropolitan, DuPage, and North Suburban Library System, or log on to www.museumadventure.org.
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